Michael Hyatt was CEO of Thomas Nelson Publishers, one of the largest publishers in the world. Michael started blogging in 2004 and took four years to attract a thousand visitors to his blog each month. Four years into blogging, Michael got involved in Twitter and Facebook and went from a thousand readers to 22,000 per month. Through trial and error Michael documented both his success’ and failures. Now he shares them with you.
Platform: Get Noticed in a Noisy World is a book for anyone with something to say or to sell. In the past, a platform was a media outfit such as a magazine, newspaper, television or radio. Celebrities and professional athletes may have a large following, mostly due to media hype.
With the ever-increasing growth and popularity of social media, anyone can take what Michael has learned through experience and apply it to build a platform of their own.
In Platform Michael outlines five directives: (Start with Wow, Prepare to Launch, Build Your Home Base, Expand Your Reach, Engage Your Tribe) Each has about 10 chapters explaining step by step how to build your platform.
Packed full of valuable information, platform covers topics such as creating the WOW, obstacles you may have, launching your product, assembling a team for endorsements, when to post and how to monetize your site. Also, Twitter and Facebook are key players social media. Michael covers in detail how to leverage both to maximize your efforts and expand your reach.
Every blogger should keep this book nearby and reference it often.
I found this book engaging and informative. This isn’t a book of theories. Michael practices what he teaches.
I would recommend this book to anyone who has a message or product to get out.
Want to be part of something big?
Buy this book during launch week beginning Tuesday, May 22 and receive SEVEN FREE BONUSES worth $375.98.
If you are willing to wait, you will be rewarded BIG TIME for doing so.
To learn more visit Michael Hyatt’s site for more info.
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Disclosure: This is a review for a book I received from the booksneeze.com book review program. I was not required to give either a positive or negative review. The opinions expressed are my own.